– Getting Started & Next Steps

A Guide to Logo Colors

Businesses would do well with branding. With branding, you are able to reach out to your customers with your beliefs. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. But what is it that makes a logo stand out? What colors are appropriate for your brand?

You should know about the psychology of colors. When people see specific colors, they begin to feel and think something. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. Our thinkings are affected by colors. Each color speaks to us differently. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.

When creating a logo, it is important to ask several questions about your business. Is your target market male or female? Are you going for the trendy or the classy? Do you have an age group in mind for your target market? Are you targeting high-end or middle-class customers? If you answer these questions, it can help your business create a logo that speaks to your audience. It can help solidify your brand.

You get different emotions when you see different colors. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Each color will have a different thing to say to use. The colors are listed below and how it makes us feel and think.

Here are the two categories of color – warm and cool. Let us consider the warm colors first.

Red is a color that attracts men. Fire and passion is evoked from the color red. it can grab anyone’s attention because it speaks of urgency. It gets people pumped up because it increases heart rate.

With orange, you get a friendly, playful color. It is a color of energy. It has a great effect on children.

Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.

Here now are the cool colors.

The most popular logo color is blue. If you use blue for your logo, then it represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.

Green is associated with the outdoors. With green, newness is conveyed. Peace and a desire to promote growth in our lives is evoked if you use the color green.

Purple conveys luxury. Purple is grand and distinguished but with a sense of mystery to it.

Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.

Black and white is in their own category. Combined with other colors, they are very powerful.

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